Post-Call Report
Demo Sales Call — Acme Corp
74
TrustCue Index
Strong buying intent — high probability close
Prospect showed sustained engagement with significant positive spikes during the ROI discussion and product demo. Two objections raised (pricing, implementation timeline) but both were resolved with confidence recovery. Behavioral signals suggest a follow-up proposal will be well-received.
Engagement
↑ +18 from start
79
Peak: 94 at 18:22 · Avg: 71
Confidence
↑ +12 from start
68
Peak: 81 at 21:04 · Avg: 59
Attention
↓ -6 from start
61
Peak: 88 at 04:30 · Avg: 64
Engagement Arc
Strong
🔼 Peak: Demo at 18:22
🔽 Dip: Price objection at 12:40
✓ Close: Strong recovery at 21:04
Key Moments
02:14
Strong opening — trust established early
Eye contact consistent, body language open. Prospect engaged from the first 90 seconds.
ENG 82
09:33
Attention dip — feature overload
Prospect glance rate dropped during feature walkthrough. Too much information too fast.
ATT 38
12:40
Price objection — confidence dip
"That's more than we budgeted for" — vocal stress markers and reduced eye contact confirmed genuine concern.
CONF 31
15:18
ROI breakdown resolved concern
Prospect leaned forward during the 3-month payback calculation. Head nodding confirmed comprehension and acceptance.
CONF 71
18:22
Peak engagement — live demo resonated
Highest engagement of the call during live product walkthrough. Spontaneous forward lean, pupil dilation detected.
ENG 94
22:05
Buying signal — next steps asked
"How quickly can we get this set up?" — unprompted timeline question confirms purchase intent.
BUY SIG
Objections Raised
2 detected
💰 Pricing concern
✓ Resolved
"That's more than we budgeted for this quarter." — Detected at 12:40. Resolved via ROI breakdown at 15:18.
📅 Implementation timeline
✓ Resolved
"Our team is stretched thin right now." — Detected at 17:52. Resolved by white-glove onboarding commitment at 19:10.
AI Insights
Optimal close window identified
Behavioral signals between 21:00–23:30 showed peak buy readiness. Prospect asked about setup timeline unprompted — strongest intent signal of the call.
Feature overload at 9-minute mark
Attention dropped 29 points during feature walkthrough. Next call: cut 3 slides and lead with the live demo earlier.
ROI framing was decisive
The payback calculation at 15:18 triggered the most significant confidence recovery of the call (+40 pts in 90 seconds). Always lead with numbers early.
Talk ratio slightly off
You spoke 58% of the call. Optimal for a demo is 40-45%. Let the prospect speak more to uncover additional objections.
Conversation Balance
You
Talk time
58%
Questions asked
7
Avg sentence
18 words
Filler words
12 (3%)
Sarah Chen
Talk time
42%
Questions asked
11
Buying phrases
4 detected
Sentiment
Positive
Recommended Next Steps
HIGH
Send proposal within 24hrs — behavioral urgency window is open. Include 3-month payback calculation front and center.
HIGH
Address implementation concern proactively in proposal — include onboarding timeline and white-glove support details.
MED
Schedule follow-up call with Sarah + technical stakeholder. Prospect signaled team approval needed.
LOW
Trim feature walkthrough for next demo. Jump to live product earlier — demonstrated strong engagement spike.